The Liberty Group and Pantaloons came together to form the country’s largest purely retail footwear enterprise, Footmart Retail India. The idea was to create a never before shopping experience for the footwear buyer both in terms of quantity as well as quality. Two distinctive store concepts were developed. The first a value for money mega store called Shoe Factory and the other an exclusively premium store called Pairs. Both types of store offer the widest choice of brands, both national and global, all under one roof.Montage Advertising handles the communication since 2006