Internal Brand
The internal customer, or employee, is a vital cog in our communication wheel and they too are an audience for whom a constant exposure to ‘only business’ could become a little boring. There are many who will tell you that the goals of a business and an employee are not necessarily the same. How then to engage this employee? Keep him informed, motivated and productive?
A SMART approach.

The prevalence of sword battle isn’t the only reason why I draw comparison with infinity blade, the popular ios franchise

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