Brand Sense
It doesn't take much research to notice that a brand that's working in the market place isactually
working in the mind of the audience24/7/365.
How's that possible you might ask?
The answer lies in what the communication pundits, right from the early days of positioning, identified as the 'Battle for the Mind'.
Every great brand war happens within those six inches of grey matter inside the human head. That's where millions and billions of communication stimuli hit like carpet bombs roaring off the fuselage of a Sukhoi on battle cry. It happens on a daily basis. Round the clock.

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